Original Advertising Ideas with Door Knob Hangers
When it comes to advertising, everyone is looking for the cheapest way to get their name or product out to the masses. One of the most cost effective means of doing so is with door knob hangers. These are advertisements that are placed on a door knob of a home or business. Why spend thousands of dollars with a commercial on TV or radio, when you can target specific demographics? As an added bonus, door knob hangers remain with the customer.
Versatility in Advertising
One of the best things about this type of advertising is that you have unlimited design options. Choose from a simple one color design or go with a complete graphic design that features your product or logo. Many companies are using door knob hangers as coupons for their customers as well. Since most people will take the hanger inside their home, it’s less likely to be tossed as a piece of junk mail.
There are also several different types of material you may use for this advertising medium. Some companies prefer plastic, such as what you would find in a hotel “Do Not Disturb” sign. Other prefer a lightweight card stock that is similar to a postcard. There are also simple paper stock that will fit the strictest of budgets.
Target Your Customers
If your company offers a product that is targeted to one demographic, such as to the elderly, families with children, or even just men or women, you can look at the city’s demographics to see which neighborhoods have the highest concentrations of women, men, homes with children, or any other specific group. You can deliver the door knob hangers to these homes and businesses. This is a great way to lower your advertising costs, especially when compared to direct mailers or newspaper inserts.
Larger Quantities, Lower Price
When it comes to door knob hangers, the more you order, the lower the price. If you are not offering a specific promotion, but only a general advertisement of your company, then you can order a larger quantity to keep using throughout the year. This will keep the cost per hanger very affordable.
Get the Volunteers Involved
If you have a non-profit organization, one of the best ways to get your volunteers involved is to organize a day specifically for passing out door knob hangers. Many times, the resident will meet you at the door, which gives you a great opportunity to talk about your organization. It’s a fantastic way to build community support.
Other Considerations
Many political candidates use door knob hangers to promote their campaigns. It puts the campaign workers out into the neighborhoods to speak with constituents and find out what is on the mind of the voters. It turns a traditional advertising means into a relaxed “town hall meeting.” Other uses include advertising Vacation Bible Schools, a business’ grand opening, or advertisement for an upcoming concert or other event. Door knob hangers really are one of the most inexpensive ways to promote any business, occasion, or event.
Door Knob Hangers Tip #1
Make sure your company’s contact information is included on the door knob hanger in case any residents have questions. If not, you may lose out on customers who won’t take the time to browse through the phone book listings.
Door Knob Hangers Tip #2
Don’t overdo the design. If you make the design too busy or hard to understand, most people will simply toss the door knob hanger aside. On the flip side, you don’t want to miss something important, either. Use a great design that isn’t too busy, but gets your message across easily.
Door Knob Hangers Tip #3
One of the best places to look for cheap door knob hangers is online. There are several companies that will compete for your business by offering special discounts and sales. These might include free door knob hangers with the purchase of a certain amount or free shipping.